FRANCHISE GUIDE
This comprehensive guide details the proven systems, marketing power, and operational support that form the foundation of the Adventure Trails franchise. Inside, you will find everything you need to understand the business partnership, from our innovative experience tiers and proprietary management technology to our extensive training programs and national marketing strategies. This is your roadmap to owning and operating a successful Adventure Trails location..
FRANCHISE BUSINESS REVIEW AWARD
Each year, Franchise Business Review interviews
THE BEST BRAND AWARD
franchisees from the top 500 franchising companies
in North America. There are more than 75,000
different franchises in the U.S. and Canada. AT
is proud to report that we are consistently listed
in the “Top 50 Franchises, Franchisee Satisfaction
CONTINUOUS INNOVATION
Adventure Trails has always been a guest-driven, progressive organization built to evolve. The extensive feedback we collect during our guest survey process allows us to continually improve the experience for the adventurer before and during their stay. As such, we’ve nearly completed our branding program that allows Adventure Trails to exceed the expectations of our adventure guests, reinforce our commitment to quality, and enable our locations to compete more effectively in their local marketplace. Three brand designations – Adventure Trails Trailhead®, Adventure Trails Expedition®, and Adventure Trails Summit® – are now present at most of the locations in our system. The brand positions were designed around how adventurers use our services and are meant to reflect the type of experience and amenities available at each Adventure Trails location for the guest prior to their arrival. The iconic, strong Adventure Trails brand is still present and is at the heart of this program m which is targeted towards bringing new guests to our locations.
Join the Adventure Trails Family
You likely know Adventure Trails as thousands of visitors do: as a trusted name that provides safe, organized, and unforgettable guided adventures, from scenic hikes and mountain biking to rock climbing and immersive nature tours. Please take a moment to explore this Partnership Benefits Guide. Inside, you’ll discover how Adventure Trails leads the growing experiential travel market.
You’ll learn how we use guest feedback to continuously refine our offerings, and you’ll see the power of a brand that actively markets adventure—and drives eager guests to our partners—every single day. Every campground has its own unique character, and every owner has their own vision. What unites us is a shared goal: to offer guests meaningful outdoor experiences while building a strong, sustainable business that can support your family for years to come.
We understand campground owners as passionate entrepreneurs committed to a lifestyle they love. Our mission is to help you achieve your goals. Your success is our success. We give you the tools, technology, and marketing muscle to work on your business, not just in it. I welcome you to reach out with any questions. I’m truly passionate about helping businesses like yours thrive.
Sincerely,
(Adventure Trails)
ADVENTURE TRAILS TRAILHEAD: GATEWAY TO ADVENTURE
Adventure Trails Trailhead locations are the perfect start to your outdoor journey. Whether it’s a half-day excursion or a quick getaway, they’ve got you covered. Located near major access points and regional hubs, they deliver convenience and accessibility for the spontaneous adventurer. Show up, gear up, and kickstart your adventure.
ADVENTURE TRAILS EXPEDITION: BASECAMP FOR THE GREAT OUTDOORS
Whether you’re exploring the local terrain or enjoying the camp amenities, Adventure Trails Expeditions are an ideal place to immerse yourself in nature. There’s plenty to do, with guided activities and premium services to make your stay memorable. Plus, you’ll enjoy the outdoor experience with upgraded guided tours and comfortable lodging options for resting in comfort. Bring your family, bring your friends, or bring the whole group – there’s plenty of ways to stay and explore.
ADVENTURE TRAILS SUMMIT: THE DESTINATION FOR THRILLS
Adventure Trails Summit locations offer a carefree, all-inclusive adventure vacation in the great outdoors. Enjoy robust, staff-led recreation and challenging activities, kick back and relax at the adventure lodge, or refuel with curated meals, all while being fully immersed in the natural world. And with a wide range of premium guided experiences and top-tier lodging to meet your needs, it’s the ultimate adventure getaway.
Adventure Trails is nearly complete with our multi-year roll-out of the program across the system. Marketing support will always extend across the core Adventure Trails brand as a whole, and each location, regardless of position, will be supported by strong national exposure of the Adventure Trails brand and the wide range of local programs and services available.
